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March 27, 2015

Australia: Destination SA kicks off in Adelaide

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South Australia’s annual business events showcase, Destination SA, has kicked off today (March 26) with a record number of exhibitors spruiking the best the state has to offer event organisers.

More than 50 hosted guests from interstate and overseas (China, Hong Kong, Singapore, Korea and New Zealand) were welcomed in style yesterday at a cocktail function in the Adelaide Convention Centre’s (ACC) new West Building by Tourism Minister Leon Bignall, Adelaide Convention Bureau chief executive Damien Kitto and ACC chief executive Alec Gilbert.

Tomorrow sees the hosted guests split into groups for separate famils showcasing nearby regions including the Barossa, Adelaide Hills and Port Lincoln.

Adelaide is enjoying increased attention following continued infrastructure investment including at the ACC, the city’s Riverside precinct and in the health and medical sectors, with bid proposals already up 30 per cent on last year’s record breaking total, according to Adelaide Convention Bureau director of sales and marketing Martin Radcliffe.

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