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February 7, 2018

Australia: Crikey! Tourism Australia Bets $36m on Son of Hoges

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Thirty years have passed since Paul Hogan’s smash Crocodile Dundee gave the world a new Australian hero, and here we are with the ‘Son of Dundee’ kicking off Tourism Australia’s new $36 million push to lure big spending Americans over to our big brown land.

There’s no doubt that the smart and genuinely funny viral trailer for the fictitious sequel Dundee: The Son of a Legend Returns Home has created some significant bang for its eye watering buck when it aired during yesterday’s Super Bowl. Even President Trump joined in the chorus of approval with his tweet calling for the trailer to be made into a full length movie.

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