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November 5, 2014

Australia: Business Events Sydney Celebrates Outstanding Year

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Business Events Sydney (BESydney) has celebrated outstanding results in securing international events for New South Wales during financial year 2013-14, with the bureau securing 84 events, worth just over $200 million, and delivering 76 events that contributed almost $250 million to the economy.

At the company’s recent Annual General Meeting, BESydney chair Col Hughes said that sound business strategies and execution, along with strengthened city-wide connections, particularly with the NSW Government and corporate Sydney that came together to support bids such as Sibos 2018, enabled the company to achieve such strong results in a challenging environment.

“In such a competitive and increasingly crowded global market, finding leverage in our strengths and advantages – proving Sydney’s point of difference – is more important than ever,” Hughes said. “Collaboration has been key to our success. It’s in our DNA.”

The bureau shared how its notable achievements over the past year helped to tackle challenges and embrace opportunities identified as important or unique to Sydney.

Read more at CIM Magazine

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