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November 21, 2014

Australia: BESydney Adds to the Talent Pool

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Another 10 Australian luminaries – including two University Vice Chancellors – have joined Business Events Sydney’s (BESydney) successful Ambassador program to profile Sydney’s intellectual capital and achievements to the world.

Amongst them, Professor Caroline McMillen, Vice-Chancellor and President of the University of Newcastle, and Professor Annabelle Duncan, Vice-Chancellor and CEO of the University of New England, join the 78 other Ambassadors from Australia and around the world in the BESydney program.

The 10 new investees were formally welcomed to the program by New South Wales Deputy Premier Troy Grant (pictured left) at a gala event on Wednesday November 19.

“BESydney’s Ambassadors are recognised as global achievers,” said Grant. “Their professional achievements set them apart and it is a privilege to take part in recognising their valuable contribution. It is no secret we want to make NSW Australia’s business capital, and programs such as this directly contribute to NSW’s reputation and profile as a centre for commerce, creativity and culture.”

BESydney chief executive Lyn Lewis-Smith (pictured right) highlighted the Ambassador Program as having played an essential role in BESydney’s international success, helping Sydney to win some of the most prestigious global events for the city.

“Competition is fierce, particularly from the Asia-Pacific region, for international conferences and events,” she said. “The bid process has long lead times – like bidding for the Olympics or the World Cup – and each proposal is highly targeted and focused on the strengths of our industry sectors and leading talent, which together makes NSW a highly respected place for business.

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