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July 7, 2015

Australia: Aussie tourism Wants Dollar Down

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The exchange rate remained the chief concern among local tourism businesses, according to latest industry sentiment survey released by Tourism & Transport Forum and MasterCard.

The Australian dollar’s stubborn refusal to fall further against the currencies of key inbound markets such as New Zealand, the United Kingdom and Europe is the main gripe of Australian tourism operators, despite falls against the US dollar.

Despite the relatively strong dollar, international arrivals up by 8 per cent in the first four months of this year, a signal of the increasing value of tourism to the economy says Tourism Australia managing director John O'Sullivan.

"Standouts would be the continued strong performance of the Americas and Asia, once again reinforcing the critical importance of adopting a balanced portfolio in our international marketing," he said. "The feedback from Australian operators and international buyers at the Australian Tourism Exchange in Melbourne last week was very upbeat, suggesting a positive outlook for the rest of the year."

The survey found international tourism sentiment among Australian operators was near record levels and remained far higher than sentiment about the domestic market, while the luxury market was also improving.

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