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March 4, 2015
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Australia: Aussie company pulls off world first at White Night


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Technical solutions provider TDC Technical Direction Company provided projection mapping services enabling graffiti artists to realise their artworks as part of this year’s White Night Melbourne, which took place on February 21, 2015.

TDC provided the technology and expertise behind a world first graffiti-mapping artwork projected onto the largest mural in Melbourne, spanning five stories high and 70 metres long.

The collaboration marked the first time that White Night Melbourne had worked with street art, presenting Sofles – Graffiti Mapped, a pioneering interactive mural project curated by Juddy Roller exploring the interconnected nature of street art, technology and the online frontier.

The project combined 3D video mapping, traditional street art and graffiti, executed by Australian-born, internationally-renowned artist Sofles.

“TDC provided Barco HDX Flex projectors, lenses and control system, as well as on-site technical support for this and other areas at the festival,” said Brad Williams, regional manager, Victoria at TDC.

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