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August 27, 2010
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Melbourne convention ambassadors win 33 events in five years




More than 50,000 delegates have attended conventions in Melbourne, thanks to the Australian city’s Ambassador Programme.

Since its launch in 2005, Melbourne ambassadors have swelled from 20 to 119 and have attracted 33 events to the city.

To mark the five anniversary of the successful Club Melbourne Ambassadors Program (CMAP) and thank the ambassadors, last week more than 200 guests gathered at the Melbourne Convention and Exhibition Centre (MCEC).
 
Members of CMAP are influential Melburnians who are leaders in their respective science, medical, research and business fields. They use their influence and industry knowledge to bring major business events to Melbourne.
 
Among the special guests was Tim Holding, Australia’s Minister for Tourism and Major Events. In his speech, Holding praised the ambassadors for their efforts.
 
"The Club Melbourne Ambassadors send an extremely powerful message about our city's dedication to the business events industry,” he said.
 
"Through their outstanding efforts, industry knowledge and contacts, they ensure Melbourne continues to be recognised and chosen as Australia's business events capital."
 
In congratulating the ambassadors, MCEC chief executive Leigh Harry said: "The global business events market is highly competitive, but the support from our ambassadors, combined with our award-winning convention centre facilities, puts Melbourne at the forefront of the business events industry both nationally and internationally."


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