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April 24, 2012

MEA integrates customer app for an interactive conference experience

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For the first time, delegates of the Meetings & Events Australia (MEA) National Conference in Sydney will have a sophisticated event application, which integrates every touch point of the event.

Custom-designed and built by crowdcomms, conference delegates will be able to download the application and pre-plan their days by booking in their sessions, meetings, networking and social events.

MEA chief executive officer, Linda P Gaunt, feels this is a great addition to the conference experience.

“It is essential for the meetings and events industry that these types of developing technologies are implemented to add more value for delegates,” she said. “It brings digital and face-to-face connections together in one place.

“We are really excited for MEA 2012 to be presenting an integrated digital tool that will help event professionals get the most out of the conference.”

Users of the application will be able to create a personalised program from the full conference schedule, access live information on speakers, exhibitors, floor plans, sponsors and receive news alerts from MEA during the conference.

Delegates will can upload a personal profile and connect with other people attending the conference. The application includes the conference Twitter feeds and conference conversations so delegates can connect through one digital space.

For more information, visit www.meetingsevents.com.au/sydney/


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