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April 16, 2012

EEAA updates members on Darling Harbour redevelopment

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Peak industry body the Exhibition and Event Association of Australasia (EEAA), in partnership with Infrastructure NSW, has met with members to update them on the latest news about the planned Sydney International Convention Exhibition and Entertainment Precinct (SICEEP).


The project update covered key facts about the redevelopment, issues related to the timetable, impacts during the build phase and strategies for business continuity including capacity at Sydney Olympic Park. Speakers included Sydney International Convention Exhibition and Entertainment Precinct (SICEEP) project director, Tim Parker from Infrastructure NSW; Peter Thorpe from Sydney Showground; Lyn Lewis-Smith from Business Events Sydney, and EEAA chairman, Matt Pearce of Diversified Exhibitions.


“Our goal is to ensure as much information about the redevelopment is circulated within the industry and the most effective way to do this is by bringing the industry together with the project leaders to ensure there is open discussion about the issues,” said EEAA general manager Joyce DiMascio (below).


According to DiMascio, the EEAA has been working with Infrastructure NSW and other arms of Government over the past month on critical issues related to business continuity. An EEAA audit of the events that will be affected by the proposed closure shows that 65 events over 15,000sqm require new homes for the period of the redevelopment.


With Infrastructure NSW proposing to spend at least several more weeks exploring options on alternative sites, the EEAA has called on NSW Premier, Barry O'Farrell; Treasurer Mike Baird and other senior Ministers to invest adequate resources in securing suitable locations so that Sydney can stay open for business.


“EEAA member organisers are now meeting Infrastructure NSW to outline the specific requirements for each event so that a detailed evaluation can be made of alternative sites including Moore Park and other locations,” DiMascio said.


“It was clear after our site inspection of proposed interim facilities at Moore Park that this location would not be suitable for large exhibitions and conferences. It will be up to the Organisers and PCOs to assess whether this option will be suitable for their clients and smaller conferences and exhibitions.”


Infrastructure NSW is currently harnessing the expertise of senior executives of Sydney Convention and Exhibition Centre to work through the functionality of Moore Park and a booking system.


“Infrastructure NSW, Destination NSW and Business Events Sydney are all proactively working with industry to find suitable alternative sites that will work and deliver clients a quality experience and organisers a financially viable outcome,” DiMascio said.



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