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September 23, 2009

Dream start for Tourism Australia’s Dreamtime 2009

More than 80 qualified incentive buyers from 15 countries have been recruited to participate in Dreamtime 2009, Tourism Australia’s premier event for promoting the country’s incentive experiences to the global market.

The delegate list includes representation from Tourism Australia’s key markets of Asia, Europe, Japan, New Zealand, the UK and the US.

Dreamtime 2009’s theme is The Story of Australian Incentives and it will take place from 12-16 October, in partnership with airline Qantas and Business Events Sydney.

In line with Tourism Australia’s sustainable events focus, Dreamtime will be a green event with the initiatives to Reduce, Reuse and Recycle being adopted across the whole programme. A sustainability audit will be undertaken to provide a benchmark for future events.

“Demand for Australia has been strong and we have had no difficulty attracting either qualified buyers or media,” said Joyce DiMascio, head of business events Australia at Tourism Australia.

“This augurs well for the success of Dreamtime 2009 and especially for the host city Sydney, airline partner Qantas and all those operators and convention bureaus that are supporting the event.

“It’s all systems go to put on an outstanding showcase for buyers and media from around the world.”



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