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December 15, 2008
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AUSSIE RULES:How a movie is driving the country's meetings industry




Austraila The Movie may have been released to a mixed bag of critical reviews, but the country's meetings industry is surfing the crest of a wave. James Latham caught up with Tourism Australia's general manager, Rodney Harex, on the eve of the film's EIBTM premiere to find out just how big an impact the big screen blockbuster is having on interest in the destination.


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