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January 18, 2009

AIME visitors to get historic welcome

The location of the Welcome Reception for Australia’s incentive travel, meetings and events show AIME 09 has been revealed, following months of secrecy. It will be held in Melbourne’s historic Queen Victoria Market, one of the city’s most popular tourist attractions.

Officially opened on 20 March, 1878, the Queen Victoria Market is the largest open air market in the southern hemisphere. It is home to almost 1,000 traders who sell everything from exotic Australian fruit and vegetables, local and imported gourmet foods, meat, fish and poultry, to hardware, manchester, clothing and authentic Australian artefacts and souvenirs. Many traders are second and third generation, truly reflecting the cosmopolitan make-up of Melbourne.

During the summer months, the market also opens at night when it plays host to a wider range of quirky wares, exotic food bars, world bands and great fun. Last year, the market attracted more than 9.5 million visitors.

“The Queen Victoria Market, like Melbourne, has a colourful history. It is here you will find the essence of Melbourne – a melting-pot of cultures, enjoying an eclectic mix of cuisine, language and creative energy,” said Sandra Chipchase, chief executive of the Melbourne Convention and Visitor Bureau.

“The AIME Welcome Reception will be unlike any other,” she continued. “A vibrant multi-sensory, multicultural event where you will experience the best of Melbourne food and wine and the wonderful fusion of tastes and food styles from around the world.

“Think of it as a hawkers’ market with style, sophisticated regionally inspired food and pulsating with big city energy.”
The creative concept, staging and design for the AIME Welcome Reception has been organised with the assistance of the event sponsors Atlantic Group and Staging Connections.
More than 2,300 people are expected to attend the AIME 09 Welcome Reception at the Queen Victoria Market from 6pm to 9pm on Monday 16 February 2009.

For more information, visit www.aime.com.au     

AIME takes place at the Melbourne Exhibition Centre, Australia, from 17-18 February 2009.

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