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April 16, 2012

AACB welcomes new executive director

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The Association of Australian Convention Bureaux (AACB) has appointed Andrew Hiebl as executive director from April 30. Prior to his new role, which focuses on encouraging industry-wide collaboration for the mutual benefit of the 17 city and regional convention bureau members across Australia, Hiebl was convention bureau manager at Business Events Geelong and chairperson of Business Events Victoria. 


AACB President Damien Kitto said that Hiebl is recognised by his peers for his “innovative thinking, savvy marketing and partnership strategies, and passionate advocacy”, and welcomed his “fresh ideas and insight” for the future direction of the Association. 


Hiebl said he was “honoured” to join AACB and shared the same vision as the Association’s former executive director, Mike Cannon, who held the position for 11 years.


“Mike and I share similar views – that the success of our industry requires a collaborative approach to enhancing Australia’s business event offering. This is something that I will continue to champion in my role as executive director,” he said. 


“I’ve also been a long-term advocate for the value and importance of regional business events destinations. AACB’s 17 members, whether representing large metropolitan cities or smaller regional destinations, all have a unique, as well as a shared perspective that is valuable for our industry. Being able to work with my convention bureaux colleagues from across the country to tackle issues that affect us all is something I’m really looking forward to.” 


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