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August 18, 2014

New Zealand: New Plan to Boost Auckland's Business Events

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Auckland is set to build up its visitor economy with the help of a 10-year Business Events Plan designed to grow the value of the conventions sector to a $430 million industry by 2023.

Auckland’s first Business Events Plan was developed by the Auckland Convention Bureau, part of Auckland Tourism, Event and Economic Development (ATEED).

The plan has four key outcomes: to grow the value of the business events sector; grow the volume of delegate days; reduce seasonality by growing demand in the tourism shoulder season; and to use business events to support growth and investment in key industry sectors.

“Auckland’s business events journey is at a pivotal stage,” said ATEED chief executive Brett O’Riley. “The Government is investing more in the sector nationally, Auckland is bidding for and securing more international conferences and plans are underway for the development of the New Zealand International Convention Centre, which will enable us to host global events of up to 3500 delegates."

Read more at CIM Magazine...

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