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March 31, 2016

Watch: Meetings Mean Business' New Business Leader Video Series

MMB Interview with Mike Gallagher from Meetings Mean Business Coalition on Vimeo.

The Meetings Mean Business Coalition (MMBC) has launched a new business leader video series to showcase why meetings matter across all professions.  The inaugural three video vignettes reflect the widespread reach of meeting face-to-face, profiling a trade association, a not-for-profit, and a corporation. MMBC said it will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business.

Those profiled speak to the many unique benefits of in-person meetings, sharing examples of positive outcomes for their companies and their own professional growth.

For the first video in the series (above), Mike Gallagher, CEO at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.

Coming up are a talk by Cynthia Fenneman, president and chief executive officer at American Public Television (APT), on how the trust and personal relationships developed at conferences result in positive business outcomes, and James Curleigh, president of Levi’s Brand, on how meetings help create the momentum and engagement for organizations to succeed.

Visit www.MeetingsMeanBusiness.com

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