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February 26, 2016

UFI Open Seminar: How Can Asia's MICE Sector Face Disruption?




Almost 270 delegates from 21 countries and territories gathered in Chiang Mai this week to discuss and debate the future of the exhibition industry. At this year’s UFI Open Seminar in Asia, industry leaders shared their views on the future of the exhibition industry as more and more event-related online platforms and mobile apps come to market.

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Photo by Freeimages.com/Esteban Lifich

The 11th edition of the seminar was held in the northern Thai city of Chiang Mai and was hosted by UFI Diamond Sponsor Thailand Convention & Exhibition Bureau (TCEB). The event had two days of networking and learning, as well as a Sustainable Development Focus Meeting, a CEO Golf Tournament, committee meetings, city tours and more.

ITE Group’s Digital Director Baris Onay opened the seminar with his take on the convergence of digital tools and face-to-face events. Mao Daben and Gu Xuebin discussed the latest innovations in China, Asia’s largest exhibition market. Koelnmesse’s Christian Glasmacher moderated a panel that explored mobile marketing trends at events. Other speakers included SISO’s David Audrain, jwc’s Gerd Weber, Tracy Short of SMG Malaysia, and many others.

The program also included a sold-out Sustainable Development Focus Meeting, the second edition of the UFI CEO golf tournament, a members’ meeting of UFI’s Asia Pacific Chapter as well as an UFI Associations Committee Meeting.

In addition to TCEB, other key supporters of this Open Seminar in Asia were Diamond Sponsors Global Experience Specialists (GES) and Indonesia Convention Exhibition (ICE). The seminar’s Silver Sponsor was the Malaysia Convention & Exhibition Bureau (MyCEB).

Visit www.ufi.org/chiangmai2016


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