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November 10, 2016

Roundup: PCMA’s New Digital Experience Institute, Meeting Offer at Grand Hyatt New York

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PCMA’s new Digital Experience Institute, a new meeting offer at the Grand Hyatt New York and an event package for Donald Trump’s presidential inauguration are the meetings industry headlines to watch today. 

Inside PCMA’s New Digital Experience Institute

PCMA (Professional Convention Management Association) has today unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute.

The DEI is designed to deliver insights and connections on attendee engagement in a changing climate of connected experiences, PCMA said, arguing that digital know-how will be the key to driving event success in the future. 

The DEI will be designed to help planners capture audiences and tackle the goals and challenges common to multiple event formats, including lifestreams, on demand content and in virtual reality. The DEI will be led by an Advisory Board of luminaries from the association, medical, corporate and event technology disciplines. 

The DEI will also offer a live online Digital Event Strategist education course and certification, as well as resources for organization leaders, event producers and vendors such as the solution directory, surveys and online resources.

Visit digitalexperienceinstitute.org

New Group Meetings Offerings at the Grand Hyatt New York

In New York City, the Grand Hyatt New York has introduced a variety of meetings offerings and teambuilding activities available exclusively for group clients, including a rewards package and exclusive experiences at key New York City landmarks Grand Central Terminal, One World Observatory and the flagship Macy’s Herald Square.

The 1,306-room hotel has over 50 meeting rooms and 60,000 square feet of meeting space, and can accommodate groups of up to 1,500 people. 

As part of the new 70 Rooms on Peak - New (York) Offer, meeting and event planners who book a new meeting by December 31, 2016 with 70 or more paid guestrooms will receive the following rewards:
(10) Deluxe Room & (1) Premier Suite Upgrades at the group rate
(10) Complimentary VIP Welcome Amenities, Chef’s Selection
(10) Staff Rooms on peak nights at (50%) discount off group rate
(1) Premier Suite Upgrade at a group rate
(1) Per (40) Complimentary Rooms
(10%) Discount on Banquet Menu Pricing, AV Equipment Rental, and Shipping/Receiving fees
Complimentary wireless internet in general session
Complimentary wireless internet in all guest rooms
Double Hyatt Gold Passport reward points (up to 100,000 per qualifying meetings)

The offer is valid for meetings held by December 31, 2017 with a Sunday peak arrival or Saturday peak departure stay pattern. Meeting dates and concessions are subject to availability of function space and guest rooms at time of booking.

Additionally, groups can check out exclusive audio tours of Grand Central Terminal, which is directly connected to the hotel. Tours last from 30 to 75 minutes based on a choice of a “local” or “express” tour. The hotel has also partnered with One World Observatory, the tallest building in the Western Hemisphere, to offer discounted tickets for groups in an experience that includes a walk-through video montage, a sky pod elevator, panoramic skyline views from the 100th floor, and the Observatory Sky Portal, a clear, 14-foot glass disc with views onto the city 100 stories below. Groups receive a 20 percent discount on tickets. Finally, groups traveling over 100 miles can receive 10% Visitor Savings Passes off the entire store at Macy’s Herald Square. 

For booking, planners must contact a Grand Hyatt New York Sales Manager directly at 646-213-6830.

Presidential Inauguration Package at JW Marriott Washington DC

Finally, for groups looking to check out the presidential inauguration, the JW Marriott in Washington, DC, is offering a $2.5 million buy-out that bundles 325 guest rooms, four presidential suites, a rooftop party for 300 overlooking the inaugural parade and $400,000 in food and beverage credit.

Visit www.marriott.com

Have a tip on major meetings and events industry news, or an inspiring story you’d like to share? Reach out at [email protected]

And keep visiting www.internationalmeetingsreview.com for the latest meetings and events industry news, trends and updates. 

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About the Author: Adam Leposa





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