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July 25, 2016

MPI Launches Resource to Help Planners Measure Meeting ROI




Meeting Professionals International (MPI) has announced a new Strategic Meetings Management (SMM) guidebook containing tools designed to help meeting professionals measure the value of meetings.

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Photo by Freeimages.com/Andrezedj Pobledznski

The “Measuring Meeting Value Guidebook” will help planners gauge measurements that can then be translated into return on investment (ROI) for the following three components of meetings: learning, networking and loyalty, MPI said.

In addition, MPI has published a supporting infographic as well as a checklist outlining how to measure value while planning meetings, during meetings and after meetings. All of the new SMM materials were developed in partnership with Lanyon, a global leader in meetings, events and travel software.

Visit www.mpiweb.org/SMM/smmresearch


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