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June 14, 2016

MPI Launches New Membership Model, Education Offerings




Meeting Professionals International (MPI) recently announced it has restructured its membership model to offer three different levels for both planners and suppliers, as well as unveiled new MPI Academy education offerings. 

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Photo by Freeimages.com/Yarranz

MPI made the announcement at its 2016 World Education Congress (WEC) in Atlantic City.

In addition to the new three-level membership model, MPI will soon introduce a new e-subscription for select MPI digital resources. The new membership levels include the following: 

Essential Membership –  Provides access to MPI’s online tools and resources, including free education webinars, recorded event sessions, membership directory, job board, MyMPI Online Community, industry research, member discounts, e-newsletters, The Meeting Professional magazine, and more.

Preferred Membership – Includes all of the Essential Membership benefits plus chapter affiliation, special member rates to chapter events, and CMP application assistances.

Premier Membership – Designed for highly active members, this level provides all of the benefits offered with the Essential and Preferred memberships as well as direct marketing lists, VIP passes to MPI global signature events, advanced previews of MPI’s Meetings Outlook quarterly research report, one-on-one career and academic counseling, and the Concierge Line, which provides immediate access to MPI Member Services.

For a limited time, MPI is offering new members the opportunity to receive a complimentary membership upgrade. New members can become a Premier Member for the price of a Preferred Membership or a Preferred Member for the price of an Essential Membership. This special promotion is valid for new members that join MPI through July 31, and may be redeemed by completing the following steps: (1) fill out the online application at www.mpiweb.org/join; (2) select the desired membership upgrade level; and (3) enter the promotional code NewMPI16.

The path to redesigning MPI’s membership model began in early 2015. The association engaged an independent consultant for assistance with conducting an in-depth analysis of its membership history as well as market research and testing. A soft launch of the model was implemented in October 2015 and then it was formally introduced to MPI’s volunteer leadership at its annual Chapter Business Summit this past April. Member feedback has been very positive since the rollout, with more than 400 new members joining MPI, the organization said. 

Scheduled to formally launch this August, MPI’s new e-subscription offering includes the digital edition of The Meeting Professional magazine, the MPI NewsBrief e-newsletter, read-only access to the MyMPI Online Community and select live education webinars.

New MPI Academy Offerings

The newly announced MPI Academy education offerings include seven web-based courses and two Experiential Event Series programs.

The new courses include online versions of MPI’s Healthcare Meeting Compliance Certificate (HMCC) and Sustainable Meeting Professional Certificate (SMPC) programs as well as the Meetings & Events at Sea program presented in partnership with the Cruise Line International Association (CLIA). In addition, the academy has developed two web-based Experiential Event Series Case Study courses, which provide key learnings from its CES and South by Southwest (SXSW) experiential event programs in an on-demand format, and will offer the Venue Sales Certificate Program I and II online courses, which focus on three foundational areas of the sales process—pitch, positioning and proposals. All of these courses align with the Meeting and Business Event Competency Standards (MBECS), and will be available online starting July 1.

The MPI Academy is also preparing for two upcoming programs from the Experiential Event Series featuring pre-event access and education, just prior to the start of the Democratic National Convention and behind the scenes access and education during the Toronto International Film Festival. Program dates and locations are as follows.  

Democratic National Convention
July 18 – 20, 2016
Philadelphia, Pennsylvania
MPI Certificate Program: Event Management Certificate
20 Clock Hours

Toronto International Film Festival
September 8 – 11, 2016
Toronto, Ontario
MPI Certificate Program: Festival Production
20 Clock Hours

Visit www.mpi.org


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