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June 27, 2018

MMBC to Ramp Up Advocacy Ahead of Midterms

Photo by Sean Pavone/iStock/Getty Images Plus/Getty Images

The Meetings Mean Business Coalition (MMBC) has announced plans to reinforce the value of face-to-face meetings during the 2018 midterm election cycle in the United States. Continuing the Worth Meeting About campaign, the coalition will highlight numerous ways that candidates rely on face-to-face meetings to inform, persuade and recruit supporters, whether by talking to voters one-on-one, participating in town hall discussions, canvassing neighborhoods, hosting fundraising events or debating their political opponents onstage.

“As in 2016, we will use the Worth Meeting About campaign to remind government leaders that they too leverage the power of face-to-face interactions to do their jobs effectively,” said Paul Van Deventer, MMBC co-chair and president and CEO of Meeting Professionals International, in a written statement. “Our goal is to reach those who influence our industry and create policies that allow us to contribute in positive ways to businesses and the economy.”

According to a recent report by Oxford Economics, the meetings industry supports 5.9 million jobs and contributes hundreds of billions of dollars to the nation’s economy. Meetings contributed $446 billion in U.S. GDP in 2016 alone, generating $104 billion in federal, state and local taxes and saving approximately $879 per U.S. household.

The MMBC is gathering information on the campaign at http://meetingsmeanbusiness.com/worth-meeting-about, where advocates will find new MMBC resources, including five advocacy actions requiring thirty seconds or less.


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