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June 2, 2016

Meeting Mean Business Coalition Launches “Worth Meeting About” Campaign

The Meetings Mean Business Coalition (MMBC) has announced a new campaign, Worth Meeting About, to highlight the role of face-to-face meetings in campaigns and elections. From the early caucus meetings to the upcoming conventions, both the Democratic and Republican parties rely on bringing people together face-to-face for the important decision of selecting a presidential nominee and solidifying the party platform. Leveraging paid media, digital tactics and storytelling, the coalition will target elected officials and policymakers.

worth meeting aboutWorth Meeting About is the coalition’s first integrated campaign targeting elected officials and policymakers, MMBC said. Throughout the election cycle, MMBC will leverage election milestones to remind these important stakeholders about how they too use the power of face-to-face to engage with constituents and persuade voters. Whether it’s talking with voters at diners, participating in a town hall, debating their rivals or being officially nominated at the conventions, face-to-face plays a pivotal role in the election process.

MMBC will have a presence at both the Republican National Convention in Cleveland and the Democratic National Convention in Philadelphia. The campaign’s first paid advertising will debut at the Republican Convention with signage in the Cleveland Hopkins International Airport. At the Democratic Convention the following week, MMBC will have signage in the Philadelphia International Airport as well as billboards along I-95. Targeted digital advertising will also be deployed to reinforce the campaign's message. 

Visit http://meetingsmeanbusiness.com/worth-meeting-about

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