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April 19, 2016

IACC Launches Rebranding

IACC has announced a new rebranding initiative. The association will no longer refer to itself as the International Association of Conference Centres, but will simply be referred to as IACC. 

iaccIACC cited the association's recent growth in membership as one of the driving factors behind the rebranding. The organization conducted research with members and industry stakeholders, and concentrated those findings into a set of brand pillars which are aligned with the core values by which IACC wishes to live. Those values are: 

Exclusive meeting venues, by design
At the forefront of meetings innovation
Globally connected network of passionate members
Curators of exceptional meeting experiences

Today IACC’s membership reflects more than just conference centers, each branded in individual ways, but all providing the same high quality standards and delivery of exceptional meetings that began in the 1980’s under IACC, the organization said. Member venues include conference centers, seminar houses, day meeting venues, corporate universities, and meetings-focused hotels and resorts.

IACC has also debuted a new logo, which has been designed to reflect a sense of symmetry, with each shape overlapping in unison to further illustrate the strength and alignment of universal connectivity. The four symbols represent the four brand pillars.

Following the launch, the new brand will be at the heart of new publications, communications and marketing and in a soon-to-be-re-launched website. 

Visit www.iacconline.org

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