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June 15, 2016

Global Meetings Industry Day 2017 to Take Place April 6

The Meetings Mean Business Coalition (MMB) has announced its second annual Global Meetings Industry Day (GMID) will take place April 6, 2017. The event will aim to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities.

Photo by Freeimages.com/Doru Lupeneau

GMID 2017 follows the first ever international day of advocacy, held earlier this year in over 30 countries and across five continents. GMID 2016 included 115 events in more than 80 locations as well as significant conversations online with more than 40 million social media impressions. The governors of Maryland and Kentucky, along with the mayors of Ottawa, Edmonton, Phoenix, Baltimore, Buffalo and Mobile, Alabama, all signed proclamations declaring Global Meetings Industry Day in their respective locations. The Empire State Building and Niagara Falls were both lit in blue for GMID. Organizations across North America, South America, Europe, Africa and Australia held educational events, panels with industry professionals, rallies, strategic sessions and more. Many of these events featured the GMID anthem, written specifically for this day to celebrate the work of meetings professionals everywhere in a meaningful way.

In 2017, MMB will again join forces with the Convention Industry Council (CIC), U.S. Travel Association, Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), International Association of Exhibitions and Events (IAEE), Society for Incentive Travel Excellence (SITE), COCAL and other groups, in advocating for the meetings and events industry. 

Several tools and resources are available to aid 2017 GMID planning, including talking points, frequently asked questions, the 2017 logo and a “how to get involved” document. Throughout the planning process MMB will continue to roll out new collateral such as digital assets and advertisements, template local press releases, invitations to elected officials to encourage their involvement in GMID, slides, signage and more, making sure to be responsive to event hosts’ needs.

Visit http://www.meetingsmeanbusiness.com/GMID

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