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November 13, 2014

GBTA Proposes Charter to Boost Airline-Travel Buyer Relationships




Paul Tilstone, senior vice president of global development of the Global Business Travel Association, has just announced plans to further solidify relations between airlines and travel buyers with the introduction of the Berlin Charter.

The document, which is expected to be completed for final review by the end of the year, will outline many of the original points submitted to IATA while Resolution 787 (a proposal to revise airlines’ distribution standards, also known as New Distribution Capability) was in review by the US Department of Transportation. Once revised and finalized by the internal GBTA community and leadership, the Association anticipates presenting the charter to airlines. 

The GBTA will ask all airline CEOs to endorse the charter to reinforce the relationship between the corporate travel buying community with airline leaders as they develop forward distribution and pricing strategies.
 
“The creation of the Berlin Charter is the next logical step for GBTA to reinforce the needs of the corporate travel buyer as further changes start to emerge through the implementation of NDC,” Tilstone said, adding that the charter will help the airline community understand "the need for control, transparency and data of airline spend as their distribution strategies evolve. Travel buyers will understand which airlines are fully committed to relationships with buyers based on these principles.”
 
Included in the announcement was a commitment by the GBTA Foundation to launch the next version of its Airline Request for Proposal (RFP) toolkit. This new version will include ancillary services, distribution channels and airline surcharging and will be completed by the end of 2015. Speaking about plans for a re-launch of the Aviation RFP Toolkit, Daphne Bryant, executive director of the GBTA Foundation said, “The toolkit will be re-designed to complement the Berlin Charter by providing a pre-contractual framework for the airline and corporate buyer to establish the nature of their relationship, affirming the services the buyer needs and those the airline wishes to provide and through which channels they both wish to work.”

GBTA plans to begin discussions with airlines regarding the Berlin Chapter once internal GBTA committee and leadership processes have been completed.


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