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June 9, 2015

VIDEO: Why PCMA is Focusing on Education

At IMEX Frankfurt last month, International Meetings Review caught up with PCMA President and CEO Deborah Sexton to see what was new with the Association, and what was around the corner. 

Deborah Sexton from International Meetings Review on Vimeo.

"Our global initiative hasn't changed," Sexton said. "It's all about education." 

PCMA is set to focus on meeting design and "meeting experience" in Singapore later this month, and is just back from a two-day conference in Colombia. "And I'm particularly pleased with BestCities," she added. The association has a strategic partnership with PCMA that has helped create an advisory board. "I think this industry is going to see some very exciting things and have a real clear understanding of what an official, well-manaed alliance can mean to the global audience," she added. 

Sexton also noted the upcoming Global Professionals Conference coming up in August in Melbourne, Australia. "This will bring together planners from the region and planners who are booking business into the region," she said.

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