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June 17, 2014

Behind the UNWTO, WTTC, and JMIC Joint Statement

The World Tourism Organization (UNWTO)--the specialized agency of the United Nations, the World Travel and Tourism Council (WTTC) and the Joint Meetings Industry Council (JMIC)--issued a joint statement confirming plans to collaborate in areas of messaging, data production, and sustainable development at the recent IMEX Politicians Forum.

RELATED: IMEX Politicians Forum Brings Markets Together
After Taleb Rifai, secretary-general of the UNWTO, had addressed the Opening Ceremony in Frankfurt, confirmation of the joint statement was announced at the Forum by Geoff Donaghy (AIPC President and chief executive of ICC Sydney). Afterwards, IMR gained exclusive access to Rifai, asking him to defend the rationale for the rapprochement between the meetings industry and its travel and tourism counterparts:

David Scowsill, chief executive of the WTTC also addressed the Forum, acknowledging the benefits beyond tourism that result from meetings, calling on governments to ease access and to resist the temptation to over-tax business travel:

Meeting industry leaders Rod Cameron and Geoff Donaghy concluded that the collaboration was a major step forwards for a travel and tourism sector that increasingly acknowledges the value, beyond the direct travel and tourism impacts, that governments are placing upon the outputs delivered to the local community through meetings and business events. Their conclusion echoed Rifai's report that governments are increasingly seeking ways to secure the economic, social, and reputational dividends to society that result from hosting them;

James Latham reports.

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About the Author: James Latham

James Latham





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