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Seoul Convention Bureau

Tel.:82-2-3788-0877 Fax:82-2-3788-0899

A public-private corporation, created in February 2008 with the impetus of Seoul Mayor Oh Se-Hoon, STO is designed as a full-spectrum tourism industry service organization. The company offers convention support, event planning services, help with accommodations and promotional campaigns in its mission to attract a growing number of visitors to Korea's capital. To spread Seoul's message of welcome, the multi-lingual staff is adept in all media from print publishing to wireless digital approaches. Furthermore, Seoul Tourism Organization will develop Seoul into one of the world's top 5 convention cities to brand Seoul as Asia's optimal convention destination equipped with abundant tourism resources, services, and a sophisticated convention infrastructure. With City of Seoul's active support for promotion and inducement to conventions, Seoul is going to attract numerous international convention visitors.

To ensure the success of your MICE event in Seoul, the Seoul Convention Bureau(SCB) promises to deliver an unprecedented quality of service with complete support from start to finish. Our professional staff provides a full range of services at all stages of convention planning. From the initial invitation to the day of the actual event, our step-by-step service is tailored to fit your needs to produce a smooth, seamless event. The SCB is your well-prepared partner!

We offer support for:

  • Overall expenses to organize and host conventions
  • Promotion activities abroad after hosting confirmation
  • Organization of various events
  • Human resources requirement

Financial SupportWe provide financial support for the hosting of conventions.

Public RelationsWe provide Seoul PR brochures.

Site InspectionWe provide information on all the convention facilities in Seoul.

Overseas Marketing ActivitiesWe offer joint & cooperative attraction incentive opportunities.

Administrative Support

A letter from the mayor of Seoul on convention hostingInformation & consultation on hosting proceduresThe mayor's congratulatory address and invitations 

Participant PromotionWe mail out invitations & cards.We provide Seoul tourist information.


Our mission

The Seoul Tourism Organization showcases Korea’s capital as a leading destination for international visitors, highlighting the city’s rapid evolution into world-class business and cultural center.

In support of the vitality of the city and its economy, the company’s core mission is to market Seoul as a convention and tourist destination through the promotion of the city’s cultural assets, premier accommodations, refined cuisine, comfortable meeting facilities, varied entertainment, and quality services, all supported by an engaging citizenry that knows how to enjoy life.

Historical and advanced technology themes aid the drive to mold Seoul’s image into a fresh, friendly and free city that embraces a special relationship between the local community and international visitors. Accordingly, the organization strives to improve local residents’ perception of tourism by advocating an ever-higher standard of tourist services.

In achieving this end, our global communication efforts are designed to raise Seoul’s profile as a world capital of captivating attraction.


Our meansEffective city marketing has become a crucial element in the multi-billion-dollar international tourism industry. Thus, the Seoul Tourism Organization was launched in February 2008 to spearhead Seoul’s campaign to become an enduring travel destination.

Innovative in design, the company is a public-private cooperative venture between the Seoul City Government and private corporations.

Seoul Tourism’s staff is experienced, knowledgeable and motivated. Importantly, the staff is open to fresh ideas and prepared to turn them into real marketing concepts.

In pursuit of a new standard in city marketing, we see ourselves not only as a key mediator between the world and Seoul but also as a coordinator of public and private interests. It is our ability to foster communication and cooperation between public agencies, private enterprises and all active players of the urban network that makes the Seoul Tourism Organization a pivotal player in marketing the city.


Major Business Areas

International marketingThe Seoul Tourism Organizations provides overseas marketing services, technical support for international conventions and incentives for investors in the tourism sector. The company is a central source for overseas tourist information concerning Seoul and develops and distributes merchandise linked to city promotions.

Development focusIn addition to helping plan new hotels, performance facilities, convention complexes and theme parks, the Seoul Tourism Organization advises on the development of the city’s transportation, restaurant, and entertainment industries. The organization supports also tourism in fields that include medical treatment, cultural events and international sports.

MICE: Meetings, Incentives, Conventions and ExhibitionsEmploying incentive programs to draw major international gatherings to Seoul, the company promotes a broad spectrum of activities, known as MICE businesses. In close cooperation with the Seoul Metropolitan Government, the Seoul Tourism Organization is a key player in the city’s effort to become a destination of exceptional value for meeting planners from around the world.



Seoul Metropolitan Government, Tourism Promotion DivisionContact Us : Seoul Tourism Organization

Tel 82-2-3788-0821~4, FAX 82-2-3788-0899, Email [email protected]Copyright Seoul Tourism Organization All Rights Reserved - Seoul Metropolitan Government






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