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January 23, 2012
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RICH PICKINGS:Malaysia offers high-end appeal




Deep-pocketed incentive groups headed to Malaysia have more high-end accommodation and venue options, thanks to a rise in hotel properties looking to court the luxury travel segment.

Resorts World Genting (RWG) is one of the hotel players in the country to dive into the luxury market, with the help of its recently rebranded Maxims Genting (former Genting Hotel), a property that is described as being exclusive in the company’s marketing collateral.

Taking pride of place in Maxims Genting is the Royal Suite.


The Banjaran Hotsprings Retreat

“As the most exclusive of all our suites and residences, the Royal Suite has five bedrooms which make up a total of 1,207m2,” said RWG marketing manager, Andrew Leong.

Located on the 17th floor, the Royal  Suite also has an outdoor garden where private functions can be hosted. It has been rented by CEOs and the outdoor garden has been used for ceremonies that commend top performers.

Explaining RWG’s move to cater to the high-end customer segment, the group’s vice president-marketing, Chow Wei Heng, said: “Our objective is to be aligned with Tourism Malaysia’s direction towards higher yield business. We believe the demand for such high-end products is very high, especially from China and India, and we definitely want to be part of this lucrative business.”

Tourism minister Ng Yen Yen envisions that hotel properties gunning for the luxury travel segment would play a significant role in helping to triple the growth of Malaysia’s tourism sector (as compared to 2010) and contribute RM3 billion (US$1 billion) in weekly receipts from foreign visitors in 2020.

The minister’s target falls within the context of the role identified for tourism as one of the drivers of the government’s economic transformation programme to make Malaysia a high income nation by 2020.

Also hot on the heels of the luxury travel segment is The Banjaran Hotsprings Retreat, which opened in 2010. Located in a valley near Ipoh in the state of Perak, it spans more than 16 acres and has its own naturally occurring hot springs, as well as 25 luxury villas. Corporate event planners have used The Banjaran along with the neighbouring Lost World of Tambun theme park for teambuilding activities.

Rates for a villa start from RM1,800 (US$600), and corporate event planners typically house top management personnel at The Banjaran and other staff at the Lost World of Tambun Hotel.

“(The group) will gather at the theme park for activities, and at the end of the programme, top management personnel will return to The Banjaran to enjoy various spa treatments and hotsprings,” said Calvin Ho, general manager of Lost World of Tambun.

Berjaya Hotels & Resorts has also geared up for the luxury market by handing the management of its Berjaya Redang Resort, located off the east coast of Malaysia, to the Taaras Luxury Group and rebranding the property as Taaras Beach & Spa Resort in July 2011.

Resorts World Genting (RWG) is one of the hotel players in the country to dive into the luxury market, with the help of its recently rebranded Maxims Genting (former Genting Hotel), a property that is described as being exclusive in the company’s marketing collateral.

Taking pride of place in Maxims Genting is the Royal Suite.

“As the most exclusive of all our suites and residences, the Royal Suite has five bedrooms which make up a total of 1,207m2,” said RWG marketing manager, Andrew Leong.

Located on the 17th floor, the Royal  Suite also has an outdoor garden where private functions can be hosted. It has been rented by CEOs and the outdoor garden has been used for ceremonies that commend top performers.

Explaining RWG’s move to cater to the high-end customer segment, the group’s vice president-marketing, Chow Wei Heng, said: “Our objective is to be aligned with Tourism Malaysia’s direction towards higher yield business. We believe the demand for such high-end products is very high, especially from China and India, and we definitely want to be part of this lucrative business.”

Tourism minister Ng Yen Yen envisions that hotel properties gunning for the luxury travel segment would play a significant role in helping to triple the growth of Malaysia’s tourism sector (as compared to 2010) and contribute RM3 billion (US$1 billion) in weekly receipts from foreign visitors in 2020.

The minister’s target falls within the context of the role identified for tourism as one of the drivers of the government’s economic transformation programme to make Malaysia a high income nation by 2020.

Also hot on the heels of the luxury travel segment is The Banjaran Hotsprings Retreat, which opened in 2010. Located in a valley near Ipoh in the state of Perak, it spans more than 16 acres and has its own naturally occurring hot springs, as well as 25 luxury villas. Corporate event planners have used The Banjaran along with the neighbouring Lost World of Tambun theme park for teambuilding activities.

Rates for a villa start from RM1,800 (US$600), and corporate event planners typically house top management personnel at The Banjaran and other staff at the Lost World of Tambun Hotel.

“(The group) will gather at the theme park for activities, and at the end of the programme, top management personnel will return to The Banjaran to enjoy various spa treatments and hotsprings,” said Calvin Ho, general manager of Lost World of Tambun.

Berjaya Hotels & Resorts has also geared up for the luxury market by handing the management of its Berjaya Redang Resort, located off the east coast of Malaysia, to the Taaras Luxury Group and rebranding the property as Taaras Beach & Spa Resort in July 2011.


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