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August 27, 2010

Real-time education evaluation comes to CIBTM

All educational seminars over the three days of the China Incentive Business Travel and Meetings show (CIBTM) are to be evaluated using MeetingMetrics’ online survey and reporting tools.

The move follows the signing of a global agreement with organisers Reed Travel Exhibitions and a successful pilot last year at the European Incentive Business and Travel Meetings show in Barcelona.

MeetingMetrics offers a self-administered set of sustainable online tools for maximising meeting effectiveness, measuring meeting results and demonstrating value and return on investment. Participants at all the CIBTM education sessions will be able to log on to the system – in Chinese or English – after each educational session through PDAs, notebooks and PCs. They will be asked for their comments on speaker and topic content by logging onto www.cibtm.com/surveys <http://www.cibtm.com/surveys> .

Importantly, comments on the speakers and presentations will be taken into account in the formulation of future education sessions, not only at CIBTM, but at other Reed Travel Exhibitions Meetings and Events portfolio shows around the world.

“We have created a set of easy-to-use, professional tools that greatly simplifies, speeds and lowers costs of collecting and reporting participants’ session feedback,” said MeetingMetrics managing director Ira Kern.

“A full selection of key analytical reports, including session, speaker, learning effectiveness rating reports, plus CEU reports, are automatically produced ready to save, print or email directly from the system in minutes.”

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