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April 16, 2012

Meetings activity strongest in Asia-Pacific

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While meetings demand across the world is on the rise, activity for 2012 is strongest in the Asia-Pacific region, according to research conducted recently by American Express Meetings & Events. The research consisted of a survey and in-depth interviews with meeting experts including planners, buyers and hotel suppliers from across the globe. 


Of the meeting planners surveyed, 57 per cent of respondents from the Asia-Pacific region expect the number of meetings to increase this year, compared to 42 per cent of North American, 50 per cent of Latin American and 51 per cent of European respondents. In addition, budgets within the region are also expected to increase, with 30 per cent of respondents anticipating this trend, compared to just 20 per cent globally.


"Meetings and event spend is often a good indicator of how companies connect with their clients and prospects and well run meetings and events can be key drivers for growth," said Issa Jouaneh, vice president, American Express Meetings & Events. "In the case of the Asia-Pacific region, meeting industry stakeholders report increased meeting numbers and budget. This is largely driven by the continued growth of the local economies. We hope that this report helps meeting professionals and executives navigate this burgeoning activity to make strategic and effective use of their meeting investment."


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