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October 1, 2013
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IT&CMA and CTW Asia-Pacific Kicks Off in Bangkok


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The annual IT&CMA and CTW Asia-Pacific expo kicked off in Bangkok on Tuesday, with 122 new exhibiting businesses at the showcase, many of them new companies coming in under the various CVB and national pavilions. New participating countries include Jordan, India and New Zealand. Japan’s private MICE sector has also chosen IT&CMA and CTW Asia-Pacific to stage a strong comeback to the MICE scene. To help position the destination to international buyers, event organizers have clustered all participating Japanese exhibitors on the show floor. Similarly, Singapore is represented by 15 private sector organisations, 10 of which have been clustered into a dedicated Singapore pavilion to promote the destination. Taiwan has also doubled its booth space this year. The country is also coinciding their exclusive MEET TAIWAN networking event with IT&CMA and CTW Asia-Pacific to maximize their reach to local buyers and media. 

“We are seeing an increase in MICE visitors, with the bulk of arrivals coming from Thailand, Indonesia, and Malaysia among other South-East Asia regions, and IT&CMA and CTW Asia-Pacific 2013 is an excellent platform for us to reach out to these markets” said Lily Su, Manager - Convention Section III, Taipei International Convention Centre of Taiwan External Trade Development Council. “Our participation this year is the biggest to date with nine co-exhibitors at the show. We are showcasing a larger scale of destinations, products and services, enabling us to promote Taiwan as the best MICE destination to buyers.” 

Host country Thailand--with their newly launched Thailand Connect brand--is promoting additional MICE cities Phuket and Khon Kean following a strong response from Thailand’s private sector that resulted in 15 Thai spillover booths, compared to five in 2012. This is on top of an already strong contingent of 55 organizations in the main Thailand pavilion led by Thailand Convention & Exhibition Bureau (TCEB). 

Speakers & Sessions

Headlining the show’s education program was the opening Keynote Address delivered by Rohit Talwar, CEO of Fast Future Research. In his speech, he looked at the future of business travel and business events, emphasizing the "five megatrends:" the evolution of traveler expectations, the growing emphasis of the guest experience, impact of new innovative business models, technology and the emergence of a multisensory internet platform as well as new capabilities required of future industry leaders. Sharing her perspectives and insights on the subject was keynote panelist Ms Supawan Teerarat, Vice President, Strategic and Business Development of Thailand Convention and Exhibition Bureau (TCEB), alongside moderator Joseph Bates, Vice-President – Research of GBTA Foundation. 

This year, 35 speakers from across the industries will speak at various sessions – the show’s largest platform to date. “Engagement through knowledge enhancement has always been a central component of IT&CMA and CTW Asia-Pacific. This year, we have taken the emphasis on education to another level with a couple of new thrusts dedicated to Association Management and Corporate Performance,” said Darren Ng, Managing Director of TTG Asia Media. 

The debut of the show’s Association Day Forum and Corporate Performance Forum will take place on October 2 and 3, respectively. As part of a specially tailored one-day program for Association Executives, the forum will feature topics on Association Management, spanning best practices, industry trends, updates and outlooks that benefits both suppliers catering to the Association business as well as the Associations themselves. Associations Executives will also have opportunities to engage with NTOs/CVBs during the destination presentations specially catered for them. The Corporate Performance Forum will focus on topics helping corporates accountable for performance targets to meet their objectives. 

Technology

To bring the show to another level, organizers have also leveraged on technology. Delegates received a copy of the Day 1 Video Dailies containing links to short event video clips in their email inbox. These video dailies are also available on the video sections of the event websites for delegates who want to catch up on the previous day’s highlights.

The show has also  launched a new scheduling program to help buyers and suppliers connect over the three-day event. More than 100 exhibitors and buyers have already filled up their scheduled appointments before the event began on Tuesday.  

Another aspect of the organizer’s technology leverage efforts is with the IT&CMA and CTW Asia-Pacific’s Smartphone event app that now features an exclusive chat feature that enables all registered delegates to send messages to one another via the app, thus providing an added facility for them to engage and connect with each other before, during and after the event.

For more information, visit www.corporatetravelworld.com or www.itcma.com, and keep an eye on InternationalMeetingsReview.com for updates. 


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