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August 16, 2009

CIBTM partners with national airline

The China Incentive Business Travel and Meetings Exhibition (CIBTM -www.cibtm.com) has appointed Air China as its exclusive and official airline partner to the show.

It is the first time that Air China has been a partner of a meetings and incentives event in China. According to CIBTM organiser’s Reed Travel Exhibitions, the move shows recognition of the potential of the brand association with the event, but also the wider exposure of Reed Exhibitions China and Reed Travel Exhibitions. It also demonstrates the airline’s commitment to developing its brand in the global meetings sector.

CIBTM, taking place between 8-10 September 2009 at the China National Convention Center (CNCC) in Beijing, and co-hosted by the Beijing Tourism Administration (BTA), is scheduled to deliver more than 4,000 trade visitors, in excess of 300 hosted meetings buyers and around 300 exhibitors from China, Asia and internationally. This makes CIBTM the largest event dedicated to the meetings and incentives industry in the country.

Air China will be providing flights for international, regional and local buyers. A promotional campaign to its global database will also take place as part of this partnership.

“Attracting China’s national airline as a strategic partner for CIBTM is a significant step forward and one that we hope will have major benefits for CIBTM now and in the future,” said CIBTM exhibition director Graeme Barnett.

“Air China has demonstrated a strong commitment to the fast-developing business travel and meetings, incentives, conference and events sector both regionally, but also internationally. We look forward to communicating the Air China brand to our global audience at CIBTM and more widely across the Reed Travel Exhibitions meetings and incentives portfolio. ”

The more information, visit www.cibtm.com

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