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September 6, 2010

CIBTM celebrates record year

Increased numbers of exhibitors from 26 countries, the largest ever Hosted Buyer Programme and more trade visitors than last year, helped set the trend for growth and secure the future of the China Incentive Business Tourism and Meetings exhibition, which took place in Beijing recently.

On closing, indications were that the total number of hosted buyers and trade visitors increased by 16% on 2009, although official figures are subject to an official independent audit.

"What appeals to us about CIBTM is that everyone here sees the potential in this market,” said Sean Mahoney, global vice president of corporate and incentive sales for exhibitor Silversea Cruises. “We are building brand awareness, finding potential partners, and as China is the No 1 market in Asia for us, we have a serious strategy for our business here."

Meanwhile, Kyle de Klerk, business development manager for Chelsea Football Club, which shared the Visit London stand, commented: "Incentive and corporate groups from China are very interested in London for pre-Olympics, not only to see the infrastructure and stadiums, but to also experience some sporting activities for themselves. The interest from hosted buyers at CIBTM has been very good. It’s our first year, but we are here to stay."

CIBTM’s knowledge and education programme was particularly popular, with attendees to the 17 sessions, which featured 20 speakers from across the globe, up more than 30%.

"The educational seminars were excellent,” said Zhu Qian, marketing centre director at the Naning China International Travel Service. “They provided a lot of insightful information and I learned a lot."

The 4th China and Asia Meetings Industry Research Report was also launched at the show. It demonstrated that the meetings business in China and Asia is growing and that there has been a significant increase in the number of events held and a wider range of industry sectors are generating meetings and events. 

In 2011, CIBTM will run from 30 August to 1 September at the China National Convention Centre in Beijing.

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