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March 29, 2009

Beijing Tourism Administration gets behind CIBTM

The China Incentive Business Travel and Meetings Exhibition (CIBTM) has announced that the Beijing Tourism Administration (BTA) is to provide substantial support and endorsement as the host destination to the event, which takes place from 8-10 September 2009 at Beijing’s new state-of-the-art China National Convention Centre (CNCC).

At the same time, Paul Kennedy, group exhibitions director for Reed Travel Exhibitions Meeting and Incentives, which is organising the event, has become an advisor to the Beijing Tourism Administration. This role will last for two years and involves providing strategic advice to help accelerate the development and standards of Beijing’s tourism industry, and to assist with the growth of inbound travel with specific relevance to the meetings, incentives, conferences and events (MICE) industry. 

CIBTM is the key MICE platform for the city of Beijing and China, and BTA considers the event a key opportunity to maximise awareness of the Olympic legacy, along with the infrastructure now in place to enhance the city’s status as a world-class meetings and incentives destination.

In order to achieve specific goals relating to its post-Olympic tourism strategy, BTA’s partnership adds a significant level of resource behind CIBTM, which plans to create an enhanced programme of education, experiential and business-generating activities, both on and off the show floor.

Through BTA’s support, CIBTM intends to create a broader Hosted Buyer programme, deliver a series of high-quality networking events and bring together the “widest ever range of Beijing-based meetings industry tourism suppliers and operators under a Beijing Pavilion.

“The China Incentive Business Travel and Meetings Exhibition is a leading MICE exhibition in China,” said Xiaoyuan Gu, deputy director-general at BTA. “We are glad that Reed Travel Exhibitions has chosen Beijing, the city that successfully held the 2008 Olympic Games, as the place for CIBTM. Reed Travel Exhibitions is the most famous international organiser of travel exhibitions.

“By our joint efforts in holding CIBTM this year and in the future, we are expecting to make the event a renowned international MICE show and develop Beijing into one of the top MICE destinations in the world.”

Commenting on the partnership with the BTA, CIBTM exhibition director Graeme Barnett said: “We are thrilled that the BTA has backed CIBTM in such a positive way. The host city has a crucial role to play in the development of all our IBTM events, and with their direct endorsement and support, I fully expect CIBTM to become a driver behind the growth of the meetings industry within Beijing and China.”

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