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August 15, 2010

Asian meetings and travel show double bill proves popular

More than 900 global registrations have already been received for Incentive Travel and Conventions, Meetings Asia (IT&CMA).

This year running the exhibition is alongside Corporate Travel World (CTW) Asia-Pacific, and the organisers, TTG Asia Media, claim the combined show will boast “one of the most diverse and sought-after target audience profiles that exhibitors and sponsors are looking to meet and network with”.

“Our exhibitors tell us that in addition to wooing the MICE sector, corporate travel and association networks are pivotal for business going forward. Thus, our focus this year is to ensure that we deliver more of these delegates to the event,” said TTG Asia Media managing director Darren Ng.

Part of the show’s investment includes hosting buyers and corporate travel managers who possess reputable buying potential. “This year, the continued enforcement of our stringent validation measures will serve to heighten the quality of buyers and corporate travel managers attending IT&CMA and CTW,” added Ng.

The improved 2010 programme has already attracted a number of procurement managers, planners, influencers and decision makers from some of the world’s biggest corporate names across multiple industries. These include Microsoft, Hewlett Packard, IBM, Symantec, Societe Generale Bank, The Body Shop, Robert Bosch and Mazda.

The show will also welcome a variety of top association executives from International Congress and Convention Association (ICCA) and the Asian Association of Convention and Visitor Bureaus (AACVB), as the organisations are co-locating their meetings in conjunction with IT&CMA and CTW 2010.

Furthermore, the specially designed starter accreditation Association Professional Competencies Certification Course (PAE102), offered during CTW 2010 by the Australian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE), is expected to bring more association executives to the show. Meanwhile CTW is running its second accreditation programme, the Corporate Travel Expert (CTE) Designation Course by National Business Travel Association (NBTA), tailored exclusively for corporate travel managers.

The event’s strategic partner, Thailand Convention and Exhibition Bureau (TCEB), is intensifying its efforts to promote Thailand as a meetings, incentive, events and corporate travel destination through IT&CMA and CTW 2010.

“To encourage an increased Thai presence at this exhibition, TCEB has funded a total of 57 local travel agents and destination management companies to be at the event,” said the bureau’s president Akapol Sorasuchart. “These companies will occupy more 300 square metres of the IT&CMA exhibition hall. This supportive and optimistic response demonstrates Thailand’s determination and dedication as the host country of IT&CMA and CTW, in moving towards fulfilling our intention of being the centre of MICE development for the Asia Pacific.”

IT&CMA and CTW take place from 5-7 October at Bangkok Convention Centre. Registrations for all hosting programmes including buyer, corporate travel manager and media, will close on 13 August 2010. Trade visitors can register online at www.itcma.com

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