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January 5, 2016
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Asia: When is a Hotel not a Hotel?


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Choosing a hotel strategically in line with client objectives is a great way to get more value out of the accommodation part of event planning than simply viewing it as a place for guests to lay their heads. It can also help reduce costs, says The Appointment Group's Sam Robson.

sam robsonA spa hotel, for example, can add more to an event than a touch of luxury. If your sales team or partner network has worked hard all year, an incentive trip can act as a motivational reward, as well as an opportunity for teambuilding and training. Add a spa element, and it can also play a key role in rejuvenating their minds and bodies, so they start the next year in great condition. This move also offers a clear signal that you value their wellbeing.

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