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March 11, 2015

Asia: TCEB Launches Thailand CONNECT The World Campaign

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The Thailand Convention and Exhibition Bureau (TCEB) unveiled its integrated Thailand CONNECT The World campaign at AIME 2015 last week to further strengthen visitor numbers from Australia and the broader Oceania region.

Nopparat Maythaveekulchai, president of TCEB, commented: “During our last financial year from October 2013 to September 2014, we welcomed over 900,000 business events travellers (from Australia and Oceania), a result which contributed more than A$2.7 billion (US$2.1 billion) to the country’s economy.

“Australia is our sixth-largest inbound market with the number of business events travellers growing by 137 per cent, and visitor numbers from the wider Oceania region also increasing by 81 per cent.

“We are confident that through the combination of the Thailand CONNECT The World campaign, as well as other targeted initiatives, the Thai business events sector will continue to grow strongly in the coming years. This year’s prediction estimates over 1,000,000 business events visitors.”

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