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June 21, 2016
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Asia: TCEB Intensifies Courtship of Mega-size Events


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The Thailand Convention and Exhibition Bureau (TCEB) has unveiled its strategic direction for 2016, highlighting key strategies to attract more large-scale meetings and incentives (M&I) by allocating a sales promotion budget under the Thailand Big Thanks! campaign.

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Photo by Freeimages.com/Saniros Namwong

Nooch Homrossukhon, director of meetings and incentives, TCEB, said: “The emergence of mega-size M&I has been our new target over the past three years. We have put in place strategic plans, from raising awareness of Thailand as a premiere destination for M&I travel in Asia, to increasing marketing development activities through products and services promotions, and VIP receptions to event logistics and facilitation.”

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