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August 14, 2014

Asia: TCEB dangles perks to lure more Philippine MICE travellers

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Eager to attract more Philippine-based association attendance at two upcoming trade shows in Bangkok, the Thailand Convention and Exhibition Bureau (TCEB) joined forces with Reed Tradex and Impact Exhibitions to run a roadshow in Manila last week.

Representatives of Philippine Health and Wellness Society (PHWS) and the Chamber of Cosmetic Industries of the Philippines (CCIP) were introduced to Beyond Beauty ASEAN Bangkok (September 18 to 20), led by Impact Exhibitions, while Philippine Die and Mold Association members heard from both Reed Tradex and Thailand Tool and Die Industry Association about METALEX 2014.

The roadshow also saw Reed Tradex and Impact Exhibitions dishing out benefits to entice participation in the highlighted events.

PHWS and CCIP members were offered a 15 per cent discount on exhibitor signups and two nights of free accommodation, while Reed Tradex dangled free twin-room stays for two nights for at least three qualified trade visitors who will be able to attend networking events, meet pre-qualified exhibitors and join an exclusive Toyota car factory visit.

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