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December 2, 2014

Asia: Suzhou establishes MICE & Travel Promotion Centre

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Following the city's entry into China's alliance for incentive travel, Suzhou is setting up the Suzhou MICE & Travel Promotion Centre.

The centre is drawing organisations including the Suzhou Municipal Tourism Administration, cultural tourism companies, Suzhou Industrial Park, and Taihu National Tourist Resort to work together.

It aims to package the city's top hotels, scenic spots, cultural and recreational activities, and launch these incentive travel products through integrated marketing approaches.

Suzhou’s 2,500-year old heritage and attractions, plus its accessibility from Shanghai, have increased the city’s tourism receipts significantly in recent years, and the Suzhou MICE & Travel Promotion Centre is likely to further boost its tourism revenue. 

Suzhou MICE & Travel Development’s director of operation, Wang Zhang Rong, explained that Suzhou is planning to develop high-end incentive tourism product emphasising its cultural heritage.

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