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July 21, 2015

Asia: Successful Madrid Fusion Manila to Return in 2016

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Madrid Fusion Manila will return to the Philippine capital city in 2016 after a successful run in April, with organisers keen on bringing the prestigious culinary event to other Asian destinations too.

The inaugural Madrid Fusion Manila in April “went beyond our expectations when it came to attendees, participation of chefs and media coverage both in the Philippines and abroad,” explained Domingo Ramon Enerio III, COO of the Tourism Promotions Board (TPB).

TTGmice e-Weekly understands that the Philippine Department of Tourism has the exclusive right to the trade name Madrid Fusion Manila for five years, but there are plans to bring the event to other Asian countries in the coming years.

“We can do Singapore or Malaysia,” said Inigo Canedo, managing director of one of the event’s organisers, Madrid-based Arum Estrategias Internacionalizacion SL.

Canedo, who is pleased with the “very good organisation” of Madrid Fusion Manila, said the organisers want to make the event “the most important trade fair in the Philippines” while being open to expanding it to other parts of Asia.

The next Madrid Fusion Manila, scheduled on April 7-9, 2016, is being planned to be even bigger with fewer Spanish chefs and more Asian ones.

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