Asia: South Korea gains popularity
South Korea is emerging as a preferred destination for international MICE buyers as they go in search for “newer” destinations for their clients, who are already familiar with South-east Asian countries like Singapore, Malaysia and Thailand.
Dubbing South Korea a “young destination” for MICE groups from the UAE, Anwar Abu Monassar, director of operations at Abu Dhabi-based The Vision Destination Management, said: “We have already seen some movement from the leisure and business markets to South Korea, but it’s still missing from the MICE side.
“The traditional destinations in Asia are Malaysia, Indonesia, Singapore and Hong Kong, so we see potential in South Korea. It’s coming without a base but we are confident it will grow,” he added.
Having recorded strong leisure demand for South Korea, Asian travel companies, on the other hand, are now keen to grow outbound meeting and incentive interest to the destination too.