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April 23, 2015

Asia: Shangri-La inaugurates MICE fair in the Philippines

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SHANGRI-LA Hotels and Resorts in the Philippines will host its first MICE fair next week, enticing corporate decision makers and meeting organisers with special rates and concession, made-to-order events, innovative MICE ideas and extensive facilities.

Dubbed Experience Shangri-La, Experience MEET, the fair is timed with the opening late this year of the group’s sixth property, 576-luxury key Shangri-La At The Fort (in the new business hub Bonifacio Global City).

The group’s National Sales Office explained that local and international MICE clients have become more demanding “in terms of value for money, efficient service, variety in F&B choices, unique offerings, security and overall appeal of the venue”.

It added that the group tries “to deliver creative solutions that meet the demands of the evolving MICE market”.

Thus, aside from special rates and concessions available during the fair, the group will also promote Bonus Miles that event organisers could earn with 27 participating airlines when booking group events; Signature Events which provides streamlined and specialised service delivery with a selection of new bonus options from a minimum of 25 hotel rooms booked; and Sunglasses at Work concept combining corporate meetings with social event experiences.

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