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September 18, 2014
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Asia: Reed China grows show portfolio, invests in online prowess


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Following the launch of seven industry events focusing on the auto, energy and publishing sectors last year, Reed Exhibitions Greater China is maintaining its growth momentum with the debut of FIBO China fitness event in Shanghai this month, the China Wuhan Daily-Use Articles Trade Fair in November and the China Bakery Show in Shanghai next May.

Nat Wong, president of Reed China, told TTGmice e-Weekly in an interview that the China Bakery Show was created through a joint venture with the China Association of Bakery & Confectionery Industry.

“Reed China brings in (event) knowledge and experience, while the local partner (contributes) local (industry) know-how and entrepreneurship. We expect this segment (bakery and confectionery) will grow very fast,” Wong commented.

Reed China is also leveraging the recent boom in the country’s gift industry by expanding its stable of related events to 10 in a single calendar year. 

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