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April 29, 2015

Asia: Philippines ready for bigger and better events

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The Philippines last week hosted the Madrid Fusion Manila (MFM), demonstrating its readiness to take on high-prestige, large-scale events.

One of the most prestigious international gastronomy congress and exhibition brands in the world, the inaugural MFM kicked off at SMX Manila with 1,088 registered delegates from 15 countries and 80 exhibitors, including 30 from Spain as well as chefs from Singapore and Hong Kong.

Dexter Deyto, vice president and general manager at SM Conventions Specialist, said SMX had to invest in extensive back kitchen facilities to meet the event’s demanding specifications.

For MFM, the challenge in hosting it lay in the coordination between PCOs, Spanish event organisers Arum and Foro de Debate, and the Department of Tourism and Tourism Promotions Board, said Marisa Nallana, PACEOS chair and one of the lead coordinators.

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