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May 7, 2015

Asia: Philippines continues to court Singapore travellers

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Although the Philippines has seen a steady increase in Singaporean arrivals in recent years, the perennial issues of accessibility and better marketing and packaging of tourism highlights persist.

Despite Singapore’s relatively small size, it is the sixth largest tourist market for the Philippines. About 179,000 Singaporeans visited the archipelago last year, signalling mere four per cent year-on-year growth, down from the 18 per cent posted in 2013.

James A Sy, officer-in-charge, ASEAN and the Pacific division, Tourism Promotions Board Philippines, told TTG Asia e-Daily at a business session held in Singapore that the Visit the Philippines Year campaign is underway and a Facebook page targeted to reach five per cent of Singaporean Facebook users will also be launched.

Charles Leong, marketing director, Singapore & Indonesia, of the Philippine Department of Tourism (DoT), told TTG Asia e-Daily that the DoT would continue marketing beach resorts to Singaporeans.

“Other than the Singaporeans here, we are also targeting the expatriates, who love the sun, sea and sand; the divers, as the Philippines has some of the world’s best diving spots; and of course, the golfers, as we have lots of golf courses in the Philippines,” Leong added.

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