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July 10, 2015
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Asia: Philippine association executives to help promote, secure events


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The Philippine Council for the Advancement of Association Executives (PCAAE) has developed a programme that assembles a group of “ambassadors” from among its members to bring MICE into the country by bidding for and winning events.

President and CEO Octavio Peralta said that since the programme was soft launched on May 28, two international conferences that may materialise in 2017 have already been referred to the Philippine Tourism Promotions Board (TPB).

He also told TTGmice e-weekly that “we have also at least two PCAAE members with forthcoming international events here”, one on the medical field and the other is related to women’s organisations.

The TPB Ambassadors Programme to Attract International Events to the Philippines, or TAP-In initiative, “is deemed as an ‘additionality’ to TPB’s marketing efforts to increase holding of international conferences by associations in the country without draining its budget since PCAAE is undertaking this as a volunteer programme,” said Peralta.

As a test pilot, PCAAE’s board of trustees will compose the first “ambassadors”, but it is enjoining other members who can represent their industry or profession, have international network, have organised and held events, and are able to motivate to organise events in the country.

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