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April 4, 2014

Asia : Okinawa plans new convention venue for more MICE business

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Okinawa is set to increase MICE visitorship with the construction of a major convention venue to accommodate events as large as 10,000 to 20,000 people.

Koji Niimoto, supervisor for MICE marketing section of Okinawa Convention & Visitors Bureau (OCVB), told TTGmice e-Weekly that discussions and research are ongoing for a suitable location to build the venue, preferably near to Naha Airport, hotels and key attractions. A final decision is expected in the next year or so.

Currently the largest convention centre in the prefecture is the Okinawa Convention Center, which offers a maximum seating capacity of 5,000 people in its biggest event space at one time.

Said Niimoto: “Okinawa is looking to expand its MICE business from overseas source markets, hence efforts are ongoing to increase capacity in terms of MICE venues.”

Apart from its main source markets Taiwan, Hong Kong, China and South Korea, OCVB is also seeking to lure more traffic from Singapore, Thailand, Malaysia, and Europe, he said, adding that at the moment, the convention business is contributed mainly by mainland Japan, while incentive groups hail from overseas.

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