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May 28, 2015
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Asia: Nobu Hotel Manila positions itself as a dream MICE destination


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Asia's first Nobu Hotel in the City of Dreams Manila is wooing MICE with the novelty of a celebrity-inspired lifestyle, an innovative dining concept and fun luxury experiences.

While the majority of Nobu Hotel Manila’s business comes from the integrated resort’s gaming operations, it is also partnering travel agencies and DMCs to bring in non-gaming business including MICE, said general manager Marlon Hirsh.

Owned by actor Robert de Niro, acclaimed chef Nobu Matsuhisa, and Hollywood producer Meir Teper, the hotel’s 321 rooms and 335-seat Nobu Restaurant are a novelty in a city that’s just starting to acquaint itself with luxury.

The piece de resistance is Nobu Restaurant, for chef Nobu’s fusion food as much as the theatrical and dramatic allure with which the food is served, not mentioning the lighting and interior design.

Hirsh said the restaurant’s indoor and outdoor cabanas can be subdivided for smaller breakout rooms, and since the restaurant does not serve lunch, it can also be made available for daytime MICE events.

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