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February 21, 2014

Asia is the new darling for congresses

A new study of the meetings industry conducted by Convene, the magazine of the Professional Convention Management Association (PCMA), has found that more of its respondents are looking to bring their events to Asia and Australia/Pacific Rim.

Sharing a selection of the results at the Business Events Week press conference on Monday, Sherrif Karamat, COO of PCMA, said 42 per cent of respondents intend to host their events in Asia, compared to 38 percent in 2013, while 28 per cent are keen to take their events to Australia and the Pacific Rim, over 21 percent last year.

The study is conducted every year and draws responses from its members who are planners in the meeting, convention, event and tradeshow industries.

While this is positive news for Asian destinations and sellers keen on attracting trade and association events, specialists warn that congresses that shift from Europe or the US to Asia-Pacific tend to lose delegate numbers.

See why at TTGMice.com...

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About the Author: TTGmice, KarenYue

About the Author: TTG AsiaNews

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